THE DIFFERENCE IS IN THE DETAILS
THE DIFFERENCE IS IN THE DETAILS
BRAND & EXPERIENCE CONSULTANT
Long before Fine Print existed, I was the person mentally redesigning experiences everywhere I went. I’ve always noticed the details — what felt intentional, what felt disconnected, and the things people feel without always knowing why.
My background spans military operations, dermatology and med spa environments, food and beverage, and high-growth businesses navigating rapid momentum. Different industries, same fascination: people.
For a while, I thought I simply noticed too much. Over time, I realized I wasn’t paying attention to details as much as I was paying attention to connection — the small things that build trust, create loyalty, and turn ordinary experiences into memorable ones.
That curiosity eventually became Fine Print.
kianna santiago
WHAT WE DO
We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.
Our Services
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FREE — 15 MINUTES
Not sure which service is right for your business? This complimentary call is designed to learn more about your goals, challenges, and current customer experience. We’ll discuss what you’re looking to improve and determine where Fine Print is the right fit. If so, I’ll recommend the service that best aligns with your needs.
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STARTS AT $500
A foundational brand perception package focused on how your business is first experienced online and visually.
Best for businesses needing clarity, cohesion, and a stronger first impression before deeper refinement.
Includes:
Website perception audit
Instagram/brand presence review
Booking flow observations
Brand cohesion recommendations
Customer trust analysis
Visual direction recommendations
PDF strategy document
One revision round
Best For:
New businesses
Rebrands
Businesses with inconsistent visuals
Businesses struggling with conversion/trust
Does Not Include:
Full rebrand
Website design
Social media management
Logo creation
Ongoing consulting
Implementation
Timeline:
5–7 business days
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STARTS AT $800
An in-depth customer experience and atmosphere consulting package focused on how your business feels in real life.
This package analyzes the details shaping customer perception, emotional experience, and overall cohesion.
Includes:
Full customer experience review
Atmosphere + ambiance analysis
Customer flow observations
Service experience critique
Environmental recommendations
Signage/presentation review
Upsell opportunity analysis
Website + in-person cohesion analysis
Strategic refinement recommendations
Detailed PDF presentation
Follow-up consultation call
Best For:
Med spas
Salons
Restaurants
Boutiques
Hospitality brands
Experience-based businesses
Does Not Include:
Staff management
Interior design services
Construction/design plans
Implementation
Ongoing consulting
Social media management
Timeline:
1–2 weeks
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STARTS AT $1250
A high-level creative direction and business refinement package designed to elevate how your brand is experienced, remembered, and positioned long-term.
This package combines perception strategy, customer experience refinement, visual direction, and brand cohesion into a fully curated consulting experience.
Includes:
Full business perception audit
Brand cohesion analysis
Customer experience consulting
Visual + creative direction
Atmosphere refinement strategy
Customer journey mapping
Offer/service refinement
Launch or growth strategy recommendations
Mood board + direction deck
Strategic recommendations presentation
Two consultation calls
30 days of follow-up support
Best For:
Luxury-oriented brands
Businesses preparing to scale
Businesses rebranding
Businesses wanting premium positioning
Founders needing high-level direction
Does Not Include:
Graphic design deliverables
Social media management
Website development
Full branding package
Implementation labor
Marketing campaign management
Timeline:
2–4 weeks
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PRICING VARIES
Focused consulting services designed for businesses needing clarity, refinement, or strategic direction without a full package commitment.
Mini Website Audit
Starting at $125
Includes:
Homepage review
Mobile experience review
Trust factor analysis
Booking friction analysis
CTA recommendations
Written recommendations
Does Not Include:
Redesign
Development
Implementation
Timeline:
2–3 business daysInstagram & Brand Presence Audit
Starting at $95
Includes:
Feed cohesion review
Bio/highlight critique
Content direction recommendations
Visual consistency observations
Does Not Include:
Content creation
Management
Graphic design
Timeline:
2–3 business days“Why It Feels Off” Audit
Starting at $175
Includes:
Business perception analysis
Inconsistency observations
Atmosphere critique
Customer trust analysis
Refinement recommendations
Does Not Include:
Implementation
Rebrand work
Ongoing support
Timeline:
3–5 business daysCustomer Experience Walkthrough
Starting at $250
Includes:
Customer journey observations
Ambiance critique
Environmental feedback
Customer flow analysis
Service experience notes
Does Not Include:
Staff management
Redesign services
Implementation
Timeline:
3–5 business daysMenu / Service List Review
Starting at $125
Includes:
Organization critique
Pricing flow observations
Upsell opportunities
Readability analysis
Customer confusion analysis
Does Not Include:
Menu redesign
Graphic design
Pricing reconstruction
Timeline:
2–4 business daysMood board + Direction deck
Starting at $225
Includes:
Curated visual direction
Color palette direction
Ambiance references
Typography direction
Customer experience inspiration
Does Not Include:
Logo design
Branding package
Implementation
Timeline:
5–7 business daysCreative Direction Session
Starting at $150
Includes:
60 minute consultation
Strategic guidance
Brand direction discussion
Perception feedback
Recap notes
Does Not Include:
Deliverables beyond recap
Ongoing consulting
Design execution
Launch Consultation
Starting at $175
Includes:
Launch feedback
Customer experience observations
Positioning recommendations
Missed opportunity analysis
Does Not Include:
Launch management
Campaign execution
Implementation
ADDITIONAL CONSULTING
Available at an hourly or day rate for:
On-site consulting
Launch oversight
Creative direction
Event refinement
Atmosphere styling
Business walkthroughs
Production oversight
Rates:
Hourly Consulting: Starting at $125/hour
Half-Day Rate: Starting at $450
Full-Day Rate: Starting at $850
THE process
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Tell me about your business, goals, and challenges.
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I review your business and recommend the right level of support.
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I assess experiences, customer touch-points, opportunities, and disconnects.
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You receive organized recommendations and a roadmap for next steps.
lets talk details
Whether you’re building from the ground up, refining an existing brand, or trying to figure out what’s missing, sometimes you just need a fresh perspective. Tell me where you are, where you want to go, and let’s connect the details.
CONSULTATIONS BEGIN WITH DISCOVERY CONVERSATION TO BETTER UNDERSTAND YOUR BUSINESS, GOALS, AND NEEDS.
SOMETHING PERSONAL
I know what it’s like to care deeply about something you’ve built. To have ideas keeping you up at night, to question if you’re missing something, and to want people to experience your business the way you see it in your head.
That’s the part I connect with most.
Because behind every business is a person who took a risk on themselves, and I don’t take that lightly.
- Kianna
Frequently Asked Questions
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Fine Print offers brand refinement and experience consulting for restaurants, med spas, startups, and growing businesses that need sharper customer experience.
Services may include brand audits, website and social media reviews, customer journey observations, menu or service offer review, experience walkthroughs, competitive research and strategic recommendations. The goal is to identify what feels disconnected, what’s being missed, and where small refinements can create stronger trust, clarity, and customer loyalty.
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Fine Print is for businesses at every stage — whether you’re building from the ground up, gaining momentum, or refining what already exists.
Maybe you have a strong idea but don’t know where start. Maybe your business is growing faster than your systems can keep up. Maybe something feels disconnected and you can’t quite put your finger on it.
I work with brands that want more than something that simply looks good. The goal is creating experiences that feel intentional, build trust, and leave a lasting impression.
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Start by submitting an inquiry with a few details about your business, your current goals, and where you feel stuck or ready for refinement.
From there, I will review your information and recommend the service that makes the most sense for your needs, business stage, and desired level of support.
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We are not about surface level aesthetics or generic advice.
My background spans several different industries and corporations; that means I look at both the visible and behind-the-scenes details: how your brand feels, how your customer moves through the experience, what builds trust, and what may be quietly creating friction.
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Your deliverables depend on the service selected, but may include a written audit, customer journey observations, strategic recommendations, opportunity notes, refinement suggestions, and an action-focused roadmap.
Each service is designed to give you clear, organized feedback you can use to make more intentional decisions in your business.
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Fine Print focuses on strategy, observation, refinement, and recommendations.
Implementation, content creation, website design, full rebranding, staff training, operation buildouts, and ongoing management are not included unless discussed separately. The goal is to give you clarity and direction, not unlimited access or full done-for-you system.
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Timelines depend on the size of your business, the service selected, and the level of review needed.
Smaller audits may move quickly, while multi-location businesses, larger menus, detailed customer journeys, or rapid-growth brands may require more time to review properly.
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Submit an inquiry through the contact form with details about your business, what you’re looking for, and any specific areas you want reviewed. I’ll follow up with the next steps.
If you need immediate help, please send us an email or text during normal business hours.